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Searches for “living in Lisbon” grew by 400% one year before real estate prices
per squared meter tripled. Use Digital Demand - D2© as a forescasting tool.

Find out what students and workforce are interested in

The D2© software gathers and clusters all talent-related searches made world-wide by workers and students
in into 3 Brandtag families, 15 Brandtags and 70 microbrandtags classification system.

Live:

Brandtags related
to relocation and living standards
Cost of Living;
Housing;
Quality of life

Study

Brandtags related
to studying and universities
Degrees & Courses;
Exchange Programs & Financial Aid;
Fields of Study;
Schools;
Study;
Universities

Work

Brandtags related
to jobs and working conditions
Jobs
Jobs by Background;
Jobs by Type of Employment;
Salaries;
Work in

Visualize the data through dynamic dashboards

Check out the examples below to understand how to analyze
the talent demand for any Country, Region or City.

Why it is important

With this data it is possible to understand how much any location is searched for, concerning all living, studying and working.

Features

Dynamic Graphs with number of Global searches performed every year.

Why it is important

The benchmark analysis allows you to understand how well any talent hub is performing against its direct competitors.

Features

Dynamic Graphs with the number of global searches performed by students and workforce for a destination for a group of talent hubs during the last year.

Why it is important

Being aware of what type of information students and workforce are searching for in a talent hub allows you to understand the current positioning and product portfolio.

Features

Dynamic Graphs with the number of global searches clustered by family and specific brandtags (topics) related to work, live and study.

Why it is important

With this data it is possible to segment by market at a global scale, and to understand which are the main markets for any talent hub.

Features

Dynamic Graphs with the number of searches generated by each target market (nationality) and brandtag (topic).

Why it is important

The seasonality trend lets you know when students and the workforce are searching for in any talent hub in general and by topic (brandtag), enabling you to decide on the best timing for promotion.

Features

Dynamic Graphs with the number of global searches month by month for the last 2 years by target market (nationality) and brandtag (topic).


“Thanks to Digital Demand - D2©, we were finally able
to understand, the strong appeal of our Nation for
studying and living purposes.”
(Manager, Marketing and Communications)