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When Costa Rica implemented a new renewable energy policy,
foreign searches about the Country grew by 1000 times.
Use Digital Demand - D2© to find out which policies are having
the desired impact in the Nation Brand strategy.

Find out about what global citizens are interested in

The D2© software gathers and clusters all investment-related searches made world-wide by global citizens
into 3 Brandtag families, 40 Brandtags and 178 microbrandtags classification system.

Arts and Science

Brandtags related
to all type of arts and science
Architecture & Design;
Art;
Cinema & TV;
Innovation & Creativity;
Literature;
Music;
Science

Culture and Gastronomy

Brandtags related
to culture & gastronomy aspects
History;
Local Dances;
Museums;
Local Gastronomy;
Local People & Tribes;
Local Traditions

Flagship Products and Brands

Brandtags related
to flagship products and brands
Apparel & Footwear;
Beauty Products;
Beer, Cider & Wine;
Consumer Electronics;
Food Products;
Jewelry;
Local Spirits;
Motor Vehicles

Government and Society

Brandtags related
to society and political factors
Corruption;
Freedom & Rights;
Inequality & Intolerance;
International Relations;
Political Leaders;
Pollution;
Poverty;
Security & Crime;
War & Conflicts

Sports

Brandtags related
to all types of sports
Baseball;
Basketball;
Cricket;
Football;
Hockey;
Rugby;
Soccer;
Tennis;
Volleyball

Visualize the data through dynamic dashboards

Check out the examples below to understand how to analyze
the reputation for any Country, Region or City.

Why it is important

Measuring the reputation of a country or city allows you to understand their popularity and their trend thanks to the historical data.

Features

Dynamic Graphs with the number of global searches performed by global citizens for a country or city during the last year and the growth compared to previous year.

Why it is important

The benchmark analysis allows you to understand how well any country or city is performing against its direct competitors.

Features

Dynamic Graphs with the number of global searches performed by global citizens for a group of countries or cities during the last year.

Why it is important

Being aware of what type of information global citizens are searching for in a country or city allows you to understand the current reputation.

Features

Dynamic Graphs with the number of global searches clustered by family and specific brandtags (topics) related to arts, culture, gastronomy, society, flagship brands and sports.

Why it is important

With this data it is possible to segment by market at a global scale, and understand which are the main markets and top interests for any country or city.

Features

Dynamic Graphs with the number of searches generated by each target market (nationality) and brandtag (topic).

Why it is important

The seasonality trend lets you know when global citizens searching for in any country/city and brandtag (topic), enabling you to decide on the best timing for promotion.

Features

Dynamic Graphs with the number of global searches month by month for the last 2 years by target market (nationality) and brandtag (topic).


“A unique technology that enabled us to quantify
and measure the impact of our Brand Ambassadors
in Brand Jamaica”
(Manager, Marketing and Commuications)